At a recent B2B marketing roundtable I attended back in May, discussion was around the integration of online and offline marketing. With the launch of each new service, it becomes easier to measure the effectiveness of campaigns. However the biggest issue is what you do with all of the services and how do you link them all together with historical systems?

The roundtable team looked to try and find way to help improve this issue for businesses, and to identify way in which Marketers could help push a more consolidated approach. There’s a link to all of the action below.

http://dl.groovygecko.net/anon.groovy/clients/broadview/b2b/B2BAPR08RT.wmv